Phone: 250-544-6769
Fax: 250-544-6763

2189 B Keating Cross Rd
Victoria, BC


About Pacific Fireplaces

Store Hours

Monday - Friday 9:00AM - 4:30PM 

Contact Info

2189 B Keating Cross Rd 
Victoria, BC 

Our Company:

Pacific Fireplace is a locally owned family business which opened in 1999. When we first opened we dealt exclusively with electric fireplaces, with a new generation of realistic looking electric fireplaces by Dimplex. After testing the response in various home shows, malls, and other venues we opened the first exclusively electric fireplace showroom in Canada. The response was great showing a need for an aesthetically pleasing alternative to gas and wood. We dealt with electric fireplaces exclusively for eight years. Don's background was initially in wood and gas fireplaces though, and many customers expressed  a desire to be able to deal with our company for their wood and gas fireplace needs as well. In 2008 we expanded into wood fireplaces, and in early 2013 we began rennovations on a second showroom, this one for wood and gas.

Our Staff:

Don Befus
Owner, Manager

Don has been in the fireplace business since 1975. He began his own wood Fireplace installation company in his early 20s in Calgary. This lead to a position at Ecco heating, where he eventually became the regional sales manager. However his passion was always to have his own business, so in 1988 he moved to Victoria, BC to start Flameco. This was a very large and succesful Gas and Wood fireplace company for many years, and in 1996 he sold it to the Vice President of Centra Gas (now
Fortis Gas). Retirement did not sit well with Don though, and in 1999 after an associate showed him a newly designed electric fireplace by Dimplex, he decided there was a market and Pacific Fireplace was born.

Bonnie Befus

Bonnie has been Don's wife since 1974, so she has been around the fireplace industry as long as Don has.She is essentially his better half, his receptionist, his manager, part-time accountant and takes care of everything Don would otherwise forget about. She is also the pleasant voice you will be talking to should you call us, and the helpful sales woman who you are likely to meet should you come to see our showroom.

Chad Befus
Technician, Installer, Sales Associate, "Tech guy"

Chad is Don and Bonnie's Son. He first worked at Pacific Fireplace in 2001 as a salesman, but set upon a seperate path, obtaining a degree as an Electronics Technician, and then a Bachelor's Degree in Computer Science at UNBC. Upon finishing his schooling he returned to Victoria and began helping the family business by doing the service work and repairs in 2008. This expanded into the wood and electric fireplace installations, and he is now WETT certified for wood
installations and inspections. He also writes the bios for the website.

Brian Rundle
Sales Associate

Brian is Don's Brother-in-law, and was our main electric fireplace installer for many years since 2001. In 2012, due to some unforseen health issues he took a step back and has been working only on Saturdays. He has installed more electric fireplaces than anyone else in on Vancouver Island. Brian also worked at Flameco as a partner, and the installer coordinator.  He also spends his spare time making the beautiful wood carvings which can be seen decorating our showroom.